This is just an idea I have been kicking around for the past several days. The trend has been for the past several years that real estate advertising has been moving more and more to the web – it’s cheaper, more effective, more immediate and easier to track results, ie. pageviews, click-throughs, etc. What is going to happen as the market continues its shift? Buyers and sellers will continue to use the internet because of its immediacy and breadth of information, but what about print? I read the WSJ.com every day, but I love (when I have thirty minutes or an hour) to read it in print; I see more stories of interest rather than what I was looking for.I have spent the bulk of my advertising budget on online advertising for some time; now may be the time to re-evaluate that strategy.Buyers are beginning to realize that they have more time to look for homes; homes are staying on the market longer …… It is easier to do this sitting at a coffee shop with a copy of the Real Estate Weekly than with a laptop. Buyers may become more passive and wait for something about a house to spur them on … maintaining a presence in a local real estate weekly may become more of a necessity to be successful from an agent’s and a seller’s point of view.Just a thought.
Browsing Category Marketing
February’s Newsletter is out
I have just finished my February Newsletter. Please email me if you would like a copy, either as a PDF or snail mail.
New listing in the City
More information can be found at my website, Google Base and Craigslist.A true renovation opportunity in the City. A two to three minute walk to the thriving West Main corridor, close to coffee shops, restaurants, Starr Hill music, UVa, the Hospital and more. This home and mostly level lot define potential. Nalle Street, in the heart of Fifeville, is experiencing tremendous revival, evidenced by the homes being restored and built up and down the street and the new condos close by.Please let me know if you are interested.
New listing in Charlottesville
I am going to be putting this property on the market shortly.Google Map.Craigslist.My website.
Podcast #3 – Rodes Valley Drive in Wintergreen
Podcast #3 is up! I am proud of this one; it marks another step in the evolution of our experiment in this medium. This property in Wintergreen is one of the coolest properties I have marketed – it has character, charm … and a soul.Podcast is here.Property information is here.Please email me if you would like more information on this home.
New listing in Stonehenge
Betty just put this townhouse on the market. 3BR, 2.5 BA, $217,900.
Website updates
Maintaining an efficient and profitable real estate website takes an awful lot of time; I’ve been working for the past hour or so already.Two notables additions: – I have added an RSS feed for this blog to my real estate site’s homepage.- I added a podcast page the other day.Little tweaks: – Added a few keywords to hopefully increase traffic. – Deleted some older information.- Moved a few things around in general.My constant question is this – what are consumers/buyers/sellers looking for in a real estate website? What would encourage them to return? To bookmark my site rather than search others?