The internet, which emerged this year as a leading source for campaign news, has now surpassed all other media except television as a main source for national and international news. Currently, 40% say they get most of their news about national and international issues from the internet, up from just 24% in September 2007.
When we say that print advertising is a means by which to satiate sellers and not an effective way to market a house, will sellers finally take note of the reality of the market? The LA Times’ shuttering / merging of its real estate section is a sign of the times, and one that Realtors and Sellers should recognize (I think that Buyers already know this).
…A few of the topics we plan to discuss are – -owners being upside-down when trying sell their house -being uncomfortable buying in these times, even though it may be the best time around -how much should a seller lower the sales price?
Does that work for [NEW TAB] Brazen Careerist : In the middle of a marketing presentation, I was talking about integrating Social Media into a pretty large companyâ€™s summer marketing and branding plans. … I’m still trying to figure out how best to use this “new” insight and target this market, but they likely will be among the next wave of homebuyers and sellers.
Tracking the Bloodhound Unchained conference in Phoenix via Twitter … and in particular, Russell Shaw, listing agent extraordinaire (which is likely underestimating him) … for a quick bona fides on Russell Shaw, read this : If you think traditional Realtors have had it rough imagine what it is like for the discount real estate companies. … The small discount companies arenâ€™t even doing that well. some of the tweets about his presentation, in 140 characters or less: Courtesy of @AndyKaufman : Russell Shaw – I haven’t run a print ad in 16 years.
I have long advocated against print advertising – in 2006 , 2007 , and this year (there are more stories here, but this is but a sampling) and my argument has been consistent – there is no method by which to track print advertising’s ROI. … Maybe I’m wrong about this experiment, but there is only one way to learn – and failing is a great way to learn. * The incorrect data displayed in this week’s issue aside, I think this could be a good venue.