Nest’s New Signs

by Jim Duncan on March 21, 2009

More to come …

Feel free to see them for yourself – I’m holding an open house today from noon to four and tomorrow from three to five.

Feedback – candid, blunt – welcomed. This is our first run; they will improve.

Tagged as: Marketing

{ 7 trackbacks }

Redefining Real Estate Signage in Charlottesville | Real Central VA: March 23, 2009 at 05:04
BloodhoundBlog.com | Nest Realty, Jim Duncan’s new broker, joins the custom sign club | National real estate marketing and technology blog | Realtors and real estate, mortgage and investment news: March 23, 2009 at 10:17
Innovation, Emulation and Flattery | Real Central VA: March 25, 2009 at 14:16
What is RealCentralVA? | Real Central VA: April 21, 2009 at 16:33
Nest’s Priorities Mesh with Charlottesville Buyers’ and Sellers’ Needs: December 8, 2009 at 10:12
Coroplast Plastic Real Estate Signs Give Aluminum A Run For Your Money: January 15, 2010 at 03:30
The Onion Speaks – About Real Estate Signs | RealCentralVA.com: March 16, 2010 at 16:50

{ 16 comments… read them below or add one }

Sasha Farmer March 21, 2009 at 10:35: I really like them! As prices change will you be switching in new riders each time or are numbers interchangeable? I love the interior photos. I assume they are double-sided?

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Michelle DeRepentigny March 21, 2009 at 10:51: What’s not to love? They look great and I am happy to see “single property signs” spreading, I think they are one of the best services you can bring to the seller.

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Scott Pershing March 21, 2009 at 11:46: Nice Job!

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peter March 21, 2009 at 13:53: really impressed with this. love how it’s modular (top and bottom are on each sign, the big portion goes with each house). brilliant. well done!

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Sean Carpenter March 21, 2009 at 14:32: Talk about transparency! That is awesome and I think the gen. public will love it. If the house isn’t what they’re looking for, then “no harm, no foul” and no one wasted anyone’s time.

Will it be a company policy that regardless of the homes condition that interior photos will be displayed on the sign? I love that it will force the agent to take clear, quality photos – one of the easiest ways to spot a lazy agent.

What are they made of? Are they some sort of “green” material that can be recycled?

Eye-catching and very different. My first impression is very positive. Well done Jim and Nest Team.

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downtownenvy March 21, 2009 at 15:53: I like this! Not only do you get a price on the property without stopping the car, but this sign is actually more about the property for sale than the agency representing it. That’s refreshing. I would love it if I were a seller.

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Barb March 21, 2009 at 16:09: I love it. Unique-doesn’t look like every other firm. I really like the custom information-I have never seen one before and what a great way to share information, hook someone driving by, and even share a great feature that may not otherwise be visible.

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michael guthrie March 21, 2009 at 19:16: I think they look good. I am surprised that your contact info (esp your website) isn’t more prominently displayed and I wonder long term about cost and how quickly you can turn around a sign once you have it listed

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Jim Duncan March 21, 2009 at 20:14: Michael -

Turnaround should be less than 48 hours once we get the system down just right, and my website will be much more prominently displayed on the next generation.

Sean – heavy gauge metal with a sort of rubberized laminate. Sadly it’s not green (yet, that I know of) but we won’t be throwing them away. I’m thinking that we may be able to re-use them.

Sasha – they are in fact double-sided, and I think we could even do different pictures on each side.

Thanks, everyone. As I said, it’s a first run and we expect they’ll just get better.

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Julie Emery March 21, 2009 at 20:46: These are terrific! I’ve never had sign envy before! I’ll definitely be watching to see how they develop over time. I think sellers are going to be wild about these!

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Pavel March 22, 2009 at 06:56: New. Different. Informative. Transparent. Clean. Professional.
When working with a large number of homes for sale might become challenging to manage. Great way of taking a concept that has existed before and pushing it to a very professional level.

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Lakewood Ranch Real Estate March 22, 2009 at 15:21: Wow…those signs look great, but I am a little confused…are they individualized for each house? If so, that seems like a lot of money per sign. On the other hand, if they are not, won’t people think they are being misled when they look at the signs? You said be honest and blunt.

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Jim Duncan March 23, 2009 at 07:01: Lakewod –

Thanks for the comment. Each sign is in fact personalized for each house. While a bit expensive, they are worth it because they represent the house better and our brokerage as well.

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Jim Lee March 23, 2009 at 11:41: Great looking signs.

I started using them about 6 months ago after seeing one of Greg’s

Mine are the same size as a standard yard sign and printed on 4 mm coroplast (sort of a corrugated plastic material) and they look nice also. My sellers are impressed to have the only yard signs in the neighborhood featuring their house on them.

Still sort of a work in progress.

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Jim Duncan March 23, 2009 at 12:01: Jim –

Thanks. These are absolutely a work in process. The next ones will be better, and then the next ones after that … I’m interested to see what problems/flaws we find in the coming days and weeks.

I’m thinking we’re going to have to address our area’s occasionally windy conditions …

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Jim Rake April 20, 2009 at 15:33: Jim – Wondered how long it would take to make its way from BHB (Phoenix) to the Commonwealth.

Thanks for leading the charge! It certainly looks much better than “old school”.

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