Why Must the “Full Commission” Myth be Contantly Perpetuated?

There is no “full commission” anymore, just as the term “discount” is irrelevant. Everything is negotiable – up and down. Heck, I even do pro bono work (sometimes not intentionally).

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  1. Michael Price August 7, 2008 at 11:08

    People will pay for service. People are more likely to pay a higher price for service if they know what they are buying. I think the industry needs to start demystifying the process and explain up front, in more detail how services are charged for, and why. Everyone understands a cost plus methodology for pricing a service or product. A true professional never has to apologize for asking for a professional fee and consumers will be much more likely to engage if they understand it. I think agents have an opportunity to actually add MORE to the bottom line than ever before if they think a bit more creatively about their consultative role and wring their hands less about defending commissions. ~My dos centavos.

  2. Jonathan Dalton August 10, 2008 at 16:02

    All part of the same antiquated thinking that leads office managers to talk in sales meeting about “not cuttng your commission.”

    What I charge is what I charge and what I charge can vary depending on the situation. It’s called making a business decision. If it makes sense, I’ll do it. If it doesn’t make sense, I won’t.

    Imagine that … independent thought.

  3. Jim Duncan August 11, 2008 at 08:23

    Thanks, Michael and Jonathan for the comments. Every transaction is different, and the one-size-fits-all mentality and business model is deceased.

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