WSJ has yet another interesting article on how to sell you home yourself. But … when marketing one’s home, consider where you will be marketing it.
The Internet can be a big help in marketing a property. Sites ForSaleByOwner.com and Owners.com, for example, allow a seller to post a listing to gain Internet exposure.
In the Charlottesville area, these sites just don’t have the marketing pull yet. A very small segment of the market is going to be searching on these sites; when marketing one’s home, it is important to market to both the niche you are targeting (medical residents, eco-friendly buyers, tech sector folks, NGIC employees, etc.) as well as everybody else. There are better options in the Charlottesville area than these sites.
Courtesy of Statsaholic: (with the caveat that Alexa’s data is suspect)
And perhaps the most important tip, which should be a no-brainer:
“When it does come time to deal with a buyer, it’s a good idea to have a written preapproval,” Udelson said. Working with a buyer who is preapproved for a mortgage will remove some potential surprises from the closing process.
Nichole said that one of the most common problems that a for sale by owner will run into is getting to closing only to find out that the buyer couldn’t afford the house — “causing them to start the selling process all over again.”
One thing that is lacking - both nationally and locally - a one-stop open house aggregator.
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