Great marketing plan

My mom and I went on a listing presentation this evening for a corporate relocation of a State Farm employee. We are competing with another REALTOR for the business.

It felt good to be able to match some awards and accolades with her; she has been in the business for most of my life and I am finally building my own referral business and accolades.

One of the first questions the Sellers asked was whether we have a website besides the basic MLS, I was able to rattle off our main website,, this blog, Century 21 Manley’s site, Century 21’s site … I forgot to mention the links through Visualtour’s site, Homegain’s site and Yahoo’s listings.

Even I am a bit impressed by how well we seem to saturate the web. More than 85% of all buyers start with the web – I’m wasting my money if I don’t market to the web. If we do not get the opportunity to market this property, we will be disappointed. But we did our best.

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