My mom and I went on a listing presentation this evening for a corporate relocation of a State Farm employee. We are competing with another REALTOR for the business.
It felt good to be able to match some awards and accolades with her; she has been in the business for most of my life and I am finally building my own referral business and accolades.
One of the first questions the Sellers asked was whether we have a website besides the basic MLS, I was able to rattle off our main website, Jduncanrealestate.com (archived: 2026), this blog, Century 21 Manley’s (archived: 2018) site, Century 21’s site … I forgot to mention the links through Visualtour’s site, Homegain’s site and Yahoo’s listings.
Even I am a bit impressed by how well we seem to saturate the web. More than 85% of all buyers start with the web – I’m wasting my money if I don’t market to the web. If we do not get the opportunity to market this property, we will be disappointed. But we did our best.
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Jim Duncan has been helping buyers and sellers in Charlottesville’s neighborhoods for 25 years. Get local insight born of experience.
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