Realtor Alphabet Soup – Valuable?

GRI, ABR, CRS, EPRO, SRES, ALC, GAA, SIOR, RSPS …

The above are some of the many designations Realtors can earn (with the accompanying annual fees) … the education provided by the courses can be valuable, but cluttering up a business card?

Why?

  Real Estate Designations are meaningless to consumers

Consumers don’t care. (maybe they do about this one. A tiny bit)

Maybe they would about this one, courtesy of the inimitable Kris Berg:

6. The National Association of Realtors unveils a new designation designed to further underscore the agent’s value proposition. However, the “I’m an Expert at Everything because I Paid for this Course and Say So” accreditation is quickly scrapped because it lacks the requisite snappy acronym.

It is replaced with the “Delivering Unmatched Marketing by Applying Social Strategery” designation and, by mid-June, thousands of agents are officially calling themselves … well, isn’t it obvious?

(she’s joking)

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