Print Media is …

In 2006, I was a few years early in my prediction.

There’s a place for print media, and advertising homes for sale in Charlottesville ain’t it.

Branding a brand – or brokerage – consistently in print gives readers the impression (and illusion as the case may be) that a brokerage is viable and successful.

“Have you heard of Google? Search “Gourmet”! There’s a ton of sh*t.

For those unfamiliar with Gary Vaynerchuk:

But in less than three years, Vaynerchuk has built an audience of 80,000 for his daily podcasts on wines good, bad and mediocre. That’s enough people watching to fill the Meadowlands every day.

With Wine Library TV, Vaynerchuk has taken what was an ordinary, family liquor store in Springfield, N.J., and turned it into a multimillion-dollar wine Mecca (Vaynerchuk’s father, Sasha, is president and CEO of the business). He’s done it by making himself the online voice of a large, passionate and loud community of wine drinkers united in demanding more honesty and less marketing about what’s inside the bottle.

Have a look at Nest Realty Group’s print ads:

Nest Realty Group Print Ad (no longer available)

Nest Realty Group Print Ad