Professional (real estate) Photos Matter
*this is a marketing post It's amazing that bad MLS photos are still a thing, but they are. Sellers: if you're hiring a professional real estate agent, it's reasonable for you to check to make sure the photos they are using to market your home…
Charlottesville Real Estate Radio with Matt & Jim (and Rick)
Show notes to come; I wanted to put up the podcast of today's show. We got to some of the notes I prepared, but not all, and touched on quite a few more topics. I think my favorite part may be in the last 10…
Fairhill Neighborhood in Crozet
https://www.youtube.com/watch?v=glcCdP6bVM4 We're nearing the release to the market of the Fairhill neighborhood in Crozet (mailing address is Charlottesville, schools and feel are Crozet), and this video shows what an amazing property it is. Drones are useful things, and I think there is no better way to introduce this…
What’s That Fuzzy-Looking Thing? Addition to Nest’s Signs – Trying Something New
Y'all know I love Nest's signs. It's been a while since we've played with the design, other than refinements here and there. With all the technology in the world, homebuyers still drive through neighborhoods looking for homes. Thus: Real estate signs matter. Mobile is huge.…
Print Media is …
In 2006, I was a few years early in my prediction. There's a place for print media, and advertising homes for sale in Charlottesville ain't it. Branding a brand - or brokerage - consistently in print gives readers the impression (and illusion as the case…
More and Better Pictures, Please
I received this note last week: "Jim, Can I just complain about the horrible photos on the Cville MLS? There is a listing with 25 photos and 11 of them are of the kitchen. This house has 3 bedrooms, and there are NO photos of…
Regal Theaters Doubt Charlottesville Can Build a Road
At least that's the angle Charlottesville Tomorrow sees in the announcement that Charlottesville will be getting stadium seating. Apparently, Regal has made a business decision of their own to move ahead with an upgrade. Sufficient state and federal funding is not expected for the Hillsdale…
Redefining Real Estate Signage in Charlottesville
As a cost-saving measure, all listings I market will have to be priced at $360,000. Kidding. This is our first attempt at doing custom yard signs. Some developments won't allow post signs, others require their own, neighborhood-approved signs in accordance with their homeowners associations' regulations…
Nest’s New Signs
More to come ... Feel free to see them for yourself - I'm holding an open house today from noon to four and tomorrow from three to five. Feedback - candid, blunt - welcomed. This is our first run; they will improve.
Design and Context Matter
Few things make me think like TED talks. I've shifted my morning routine a bit. Now while riding the bike at the gym, I'm watching TED talks - while getting my body healthier, I might as well stretch my mind as well. This talk has…