No More Real Estate Signs in the Median?
From an Albemarle County press release (bolding mine): Albemarle County will begin enforcing an existing state law against advertising signs in the highway right of way along designated entrance corridors in the County beginning on February 17, 2009. This program is being conducted in cooperation…
But Somehow I’m Supposed to Tell Sellers that Print Marketing Works?
Sure - print is effective nowhere but marketing for real estate??? Amazon says 2008 holiday season was 'best ever'Internet Overtakes Newspapers as News Source The internet, which emerged this year as a leading source for campaign news, has now surpassed all other media except television…
Will Sellers Believe Us Now?
The market is speaking. When we say that print advertising is a means by which to satiate sellers and not an effective way to market a house, will sellers finally take note of the reality of the market? The LA Times' shuttering/merging of its real…
Social Media Explained and Expanded
Pat Kitano does it again with this excellent demonstration of social media's value: | View | Upload your own For example - I can be contacted here in a variety of ways; below are a couple of the many. (the closest thing to a resume…
Tracking Gen Y in real estate
Gen Y and the Baby Boomers are among the "next big thing" regarding real estate for the foreseeable future. Understanding markets' specific cultures, intricacies and idiosyncrasies is crucial to business success. Thanks to Read Write Web's recent post of OPML files for focused on Gen…
Words all home sellers and listing agents should read
Tracking the Bloodhound Unchained conference in Phoenix via Twitter ... and in particular, Russell Shaw, listing agent extraordinaire (which is likely underestimating him) ... for a quick bona fides on Russell Shaw, read this: If you think traditional Realtors have had it rough imagine what…
This is a test – it is only a test (of print advertising)
I have long advocated against print advertising - in 2006, 2007, and this year (there are more stories here, but this is but a sampling) and my argument has been consistent - there is no method by which to track print advertising's ROI. But -…
There has to be a better way to market a house
Than a sign on the side of the road. Update: It's owned by a Realtor, I still think it's owned by a Realtor, as that's what the tax records say, but this report on local TV news alludes to someone else being the owner. The…
Real estate is a gamble
I lost a listing last week, and it came back on market the next day with a different Realtor. After marketing it for six months and getting it more media exposure than just about any other property I've marketed (third-party print and television), it's moving…