Why use print?
I don't like print media for one major reason - I cannot measure the response. With internet marketing, there are metrics I use to determine how advertising campaigns are working. Click-throughs, referrals from specific sites, hits, time spent on a particular page - these are…
Two real estate cycles
Here's my theory - we are in the midst of two separate, distinct yet interconnected real estate cycles. The first cycle is comprised of those sellers who have purchased in the past five years who have either bought and sold a couple of times already…
The HooK’s Annual Manual
I neglected to mention that one of the best resources for those relocating to the CharlAlbemarle area came out last week. The HooK's Annual Manual has become one of the must-send components of my comprehensive relocation packages. Perhaps the only "bad" aspect of this issue…
2006 Readers’ Choice Awards
This year the Daily Progress is asking for their readers to vote for their "Best of". Last year I was pleased to be selected the "Favorite Realtor." Should you have the time and inclination, I would appreciate your taking the time to vote. As I…
Morning links June 1 2006
Marketing challenge - how would you do it? Finding the balance between branding a real estate company and maintaining the "buzz" of a new listing is more and more daunting. But the tangle of options also requires any successful marketing plan to take into account…
Who is Realtor.com’s customer?
Realtors or the public (those who are thinking about buying or selling)? I pay more to have my listings featured on Realtor.com as a marketing service for my clients and potential clients. Now Realtor.com wants to sell leads generated by my listings back to me…
Weekend links
“An Officer does not parade about with a pink umbrella.” Whenever the government operates a facility in a way that negativelly (sic) affects the property interests of nearby owners, the question arises whether it has effected a taking. And sometimes you need a bit of…
Sunday morning wake-up call
I am going to be on WNRN's Sunday Morning wake-up call this Sunday, 21 May at 1100. Listen live or go to church or UVA's graduation ... and then listen to the podcast (or subscribe to their feed). Listen for an honest dialogue on the…
Blogging is personal – and effective
Mark Cuban has an excellent post describing some of the major differences between traditional media and blogging. Well worth a read - (Traditional media) get hired for a specific job and they have to do that job. They get hired by a corporation that is…